What is your wish when you are running a website? What desires do you have while looking to establish an online business? The only aim of every website owner is to rank in the first position or in the higher results to get exposure to a prominent audience.
Do you know what it is the main skill you need to be proficient in for this purpose? Obviously, it’s SEO because, without proper optimization, you can’t even imagine ranking in the first 100 results. Many people think that it would be enough to research keywords using the best keyword research tools.
Keep in mind that there are 200 SEO factors that you need to keep in focus on while looking to push your rank in Google search results. One of the most important factors is Domain Authority on which you have to pay a lot of focus. The main focus of this article is to tell you “how to improve domain authority”.
In this blog, we will provide you with complete information regarding high domain authority advantages and the ways to implement learning how to boost domain authority. You only need to be focused till the end to get an idea about all important factors in this regard and learn the specific techniques to do so.
What Is Domain Authority (DA)?
Do you know what is domain authority and how to build domain authority in organic ways? Let’s get started from the basics of these metrics and understand what is it and how it is calculated. Domain Authority is a specific metric calculated by a SAAS platform named MOZ.
This metric indicates how much potential a website or platform has to grow or rank in the higher positions of SERPs. No doubt, DA is neither calculated by Google nor analyzed when ranking a website. But it has been seen that high domain authority websites rank higher than low authority websites.
It indicates that this metric is calculated on those measures or factors that impact Google search ranking. The main factor to give a website a specific number to show its authority is calculated on the basis of backlinks, the potential of your content, and a few other aspects.
Now, you have got enough information regarding Domain Authority and might be looking to get an in-depth dive. Here we have a complete guide to show you how to improve Domain Authority or why it is important.
Why Should You Care About DA?
First of all, you need to know why it is important to take care of this factor along with others. As we have mentioned that DA is neither calculated nor evaluated by Google. The question comes why should you care about DA and learn how to increase DA.
Actually, this factor is measured on the basis of various factors like backlinks, quality, interaction, and others. All these metrics are compulsory and important when you are looking for smooth progress. But it is not an easy task to keep an eye on every factor simultaneously.
What if we say that you will get overall results in a single quantity? Yes, we are talking about DA which is a combination of all such analyses. It is a quantity that is measured on all the above factors and you can get an idea of the overall performance of your online platform.
This is the main reason why you need to care about DA and try to get high domain authority for your website. When we are talking about high DA, the question comes to what is the ideal Domain Authority. Let’s get a short answer to this question and try to cover every section that we can to raise the DA of a website.
What Is Ideal Domain Authority?
To get an idea about the ideal domain authority score, you must have to understand the scale. Domain Authority varies from “0 to 100″ and every website has a unique DA score. But the question is still there what is the ideal Domain Authority.
Mostly, we consider that the highest score is the ideal one that we have to achieve at any cost. Due to this, we implement various techniques by reading various guides on how to boost domain authority. Keep in mind that you should not try to get a 100 DA score because it will harm your website and it may seem that you have been doing spamming.
The ideal DA score is the one that can give you a prominent push in ranking or let you rank higher. In simple words, you have to analyze your competitors and try to get a higher DA score than them. For instance, if your competitors have a 50 DA score, it means you have to get a higher number to push their rank lower and reserve a higher position.
In short, you can get an ideal DA score just by analyzing your competitors and reserve a higher score than them. Now, you have got ample information regarding DA, its ideal score, and others. It’s time to learn how to improve Domain authority by using organic techniques.
How To Improve Domain Authority?
Mostly, we do a little research like keyword research and backlinks creation before stepping into blogging. We suggest you learn blogging tips in detail before you move towards your own website. The reason is you have to deal with various factors like DA, PA, DR, and others to make sure you will rank higher.
To provide you with in-depth information about this section, we have written this section to let you know how to improve Domain Authority. Let’s get started and learn the techniques one by one briefly.
Create Quality Backlinks
If you are looking for high-domain authority sites for backlinks to raise your authority, you might be right. But you should also need to make sure that the websites from which you are getting backlinks are worthy enough.
In simple words, you have to make sure that you are getting quality links with a prominent link juice. Whenever you are getting a link from a specific website, your website will get a specific link juice that pushes the authority.
Normally, we keep focusing on the creation of links without having a look at the quality. You should have to make sure that you are analyzing the particular website properly before making a link. If you have got a link from a website with a low reputation or spam links, you will not be able to get your desired outcomes.
So, you have to focus on the quality of links instead of the number of links that you are getting for your website.
Internal Link Your Web Pages Wisely
Have you ever thought about which factor enables you to engage the audience? No doubt, you can get your specified articles ranked on Google. But are you sure that your visitor will keep reading and checking other pages too?
Absolutely, not. You can’t do this because you are unable to engage an audience without giving them a way to do it. The best way to keep your audience intact is by internal linking your pages and articles wisely. When it comes to focusing on ON-Page SEO, we normally try to internal link our pages as early as possible.
In this regard, we don’t care whether we are linking the right page using the right keyword or not. You should not be in a hectic condition while internal linking. For this, you have to make sure that you are linking to only those pages or articles that relate to the actual article.
Along with this, you have to keep an eye on those keywords through which you are doing this. It is because if you are using inappropriate keywords to internal link the pages, it will harm your actual page too in addition to those linked pages.
Boost Page Speed
One of the main factors that will help your website to get authority is Page Speed. Normally, we don’t consider it as MOZ has not mentioned that this factor will be considered while giving your website a DA score.
But keep in mind that the speed of your web page is directly considered by Google to give your website authority. So, you have to make sure that your website is lightweight and filled with light images not with heavy infographics unless these are necessary.
Along with this, you need to set the pages or customize them perfect for both mobile and desktop. In turn, you will be able to enhance the speed of your website. To analyze the speed, you can use Google’s official page speed checking tool that is available to be used for free.
Regularly Audit Your Site
Another beneficial technique that you can work on is your site audit and updating. Mostly, we do a big mistake by creating links and leaving them without checking them after a while. Keep in mind that you should need to use a few tools to audit your site.
By doing this, you will be able to point out all the broken links that your pages have. In turn, you will be able to remove those links or make them right by connecting with the webmasters. Keep in mind that a broken link is more harmful that 100 links that you have created properly and carefully. So, you need to take care of this factor and keep checking your website regularly.
What is the fastest way to increase domain authority?
The fastest way to improve Domain Authority is to find high domain authority websites with clean links and get backlinks for your website. Nothing is better than creating quality links for your website to get an instant push in the DA score.
What increases domain value?
There are multiple factors that increase the domain value of your website. The most important of all of those are backlinks, content quality, domain age, domain name, and design of the website.
How long does it take to increase domain authority?
There is not a specific turnover that we can mention here. But it has been seen that when the MOZ crawlers will go through your webpages they will notice every change. In turn, they will increase, decrease, or keep the DA score as it is.
Is domain authority different from domain rating?
Yes, Domain Authority is far better than Domain Rating. No doubt, both these metrics are measured on the basis of almost the same factors. But DA is calculated by MOZ while DR is measured by Ahrefs.
In the above blog, we have comprehensively discussed how to improve the domain authority of a website and why you need to do this. You only need to focus on the mentioned factors because they are considered the most effective in this regard. But you don’t have to work blindly when looking to achieve a specific score for your website regarding any particular metric.